Before purchasing a supply chain sustainability platform, buyers must first assess where they are.
Assent needed to provide that insight—while also proving their solution was best, collecting valuable marketing data, and maximizing lead capture.
A dynamic, 6-question interactive self-assessment that provided high value before and after a lead-capturing gate.
This
gating strategy proved crucial to success.
Allowing users to complete all questions and build anticipation with live results, we delivered partial insights before requesting information—with the promise of delivering final high-value reports after.
Brevity, valuable insights provided, and engaging design/animation were crucial—combined with optimal gate placement for maximizing leads.
Placing the gate after the final question, but before the detailed final report built anticipation and trust—providing enough value before asking for user information, with the promise of further value after.
View project
