Where does the data come from?

Data is the foundation for calculations that drive your tool, so ensuring it's accurate and high-quality is critical. We help you design the right dataset from a variety of sources.
Professional industry analyst reports can be a great start to building the data that informs your ROI Calculator.

Data sources

  • Industry report (Forrester, Gartner, IDC, etc.)
  • Customer interviews
  • Internal data analyst teams
  • Public web data research
  • Workshop with CPR

What are the benefits?

By providing a clear picture of value to your prospects, ROI Tools compel prospects toward a purchase—simultaneously gathering qualifying information for your business, forming a clear picture for the quality of your Lead.

For your business

  • High-quality Leads
  • High conversion rates
  • Valuable insights (audience, market, etc.)
  • Among the highest ROI for marketing assets

For prospects

  • Report that's personalized, detailed, and easy to share
  • Clear picture of cost savings for their business
  • Concrete next steps

What do other CPR customers say?

One of the best interactive groups I've worked with, great customer service and great product.
Always very responsive and willing to go the extra mile to make sure everything is beyond copasetic.
Dylan hollis // Senior Web Production Manager
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It was a total pleasure to partner with CPR.
Their expertise, counsel, responsiveness, and know-how resulted in an Interactive asset that elevated our digital marketing to a new level—with great results and a clear ROI.
bruce tierney // product marketing lead
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CPR has been a crucial partner in executing our digital buyer enablement strategy at Assent.
Together, we’ve built a highly effective suite of interactive tools that provide huge value to our internal teams and customers.
ANNIE CALFO // SENIOR PRODUCT MARKETING MANAGER
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Ready to prove ROI to prospects?
Let's talk